Tuesday, July 24, 2012

Crowdsourced Movies... Way Cool

Bloomberg Businessweek featured Joe Sumner as its innovator of the week in its July 23-29, 2012 issue. Besides being son of Gordon Sumner, better known as Sting, he is founder of Vyclone, a company lets a number of people in close proximity shoot a video on their own iPhones, upload the clips, and view a movie that is automatically spliced together from the different angles. A simple to use video editor even lets users toggle from one angle to another with the tap of a finger. Such crowdsourced videos will most certainly have an impact on citizen journalism and home movies allowing non-professional users weave together multiple videos to provide richer, fuller stories.

Check out the full article here.

Interestingly, Joe came up with his idea in 2010 after he watched about 450 videos of a performance of his rock band Fiction Plane on YouTube. These videos had been uploaded by fans with mobile phones. The footage was mostly grainy, shot from awkward angles, and had horrible sound. That's when he realized the need for a way to link all of these videos together and make a compelling movie. Many of us have probably thought of something similar as we've watched videos on YouTube. The difference is Joe did something about it. As I discuss in Principle# 1 of my book, Living in the Innovation Age, Innovation is One Percent Ideation and 99 Percent Implementation. Being the son of Sting doesn't hurt either! :)

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