Tuesday, April 10, 2012

The $2000 Car... How about a $30 Cataract Operation, $100 Prosthetic Limb, and a $2000 Open Heart Surgery?

All that and much more is possible, says Vijay Govindrajan, one of management's top thinkers today. The key lies in a concept he calls "Reverse Innovation" in which innovation is driven from developing countries to the developed ones in contrast to the typical, and perhaps more intuitive, globalization model that drives innovation the other way around.

Check out his recent blog entry in HBR:
Health Care for 1% of the Cost - Vijay Govindarajan - Harvard Business Review

Additionally, his book on "Reverse Innovation" just got published and is available, among other places, on Amazon at http://www.amazon.com/Reverse-Innovation-Create-From-Everywhere/dp/1422157644.

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